7th ISTANBUL SHOPPING FEST CONTINUES Organized seventh time this year, Istanbul Shopping Fest (ISF) started with a performance by Mehter company (traditional Ottoman military band) and more than 50 actors and dancers, at the world's first shopping center, Grand Bazaar. The concept of this year's festival, which will last until July 16, is 'Design ISF'.

Initiated in order to make Istanbul a center of attraction as a shopping destination, the Istanbul Shopping Fest, which has been organized for seven years, offers discounts and campaigns as well as events to delightfully explore Istanbul.

Istanbul Shopping Fest brings together traditional and modern shopping experience with the Grand Bazaar discovery routes, and "Design ISF" areas, established in nine shopping malls.

At the festival, where Istanbulites and tourists are invited to the bazaar with the slogan "You Have Never Seen the Grand Bazaar", artisans and young artists will meet and the last representatives of disappearing handicrafts will share their experiences with the visitors. While exploring the unknown streets of the Grand Bazaar with discovery roots, the "My Grandma's Grand Bazaar" exhibition, where renowned names tell their feelings about the Grand Bazaar, could also be visited during the festival.

Besides the Grand Bazaar, Design ISF areas, established in Akasya, Capitol, Emaar Square Mall, Forum Istanbul, İstinyePark, Kanyon, Palladium, Venezia and Zorlu Center offer visitors design and art, together with shopping opportunities. At the Design ISF areas visitors could meet renown Turkish designers of fashion world such as Bahar Korçan, Neslihan Yargıcı, Raşit Bağzıbağlı, and reach products of producers that make a difference in the fields like jewelry, accessories, furniture, ceramics, graphic, fabric, book, glass, lighting, and organic food.

While there will be dance and music performances from Unemployed Jazz Band, Tango Rojo, Can Türkkan, Arbil Çelen, Jülide Hatay, Deniz Güngör, Deniz Tekin, Ali Deniz Kardelen, Jazz Station, and Hande Gençörnek at the Design ISF areas, Demet Şener, Garip Ay, Sare Palaska, Aslı Bilgin, Nilay Yılmaz, Sevil Dolmacı, Tolga Gümüşay, Çiğdem Gündeş, and Funda Özlem will also share their experiences in various activities.

For more information about Istanbul Shopping Fest: http://istshopfest.com/en